How it happened
2013
We opened
The company was incorporated in August. The bar opened in October, in Evaristo Morales, and it is still there. The idea was not a bar with a beer list. It was a fridge full of things you could not get here, and people left alone to choose.
2014
We started importing
To keep in the fridge what we wanted in the fridge, we had to bring it in ourselves. At first it was only to supply our own bar.
2015
Importing became its own business
What began as supplying one bar ended up a distribution operation with its own structure, its own accounts and its own people.
2017
We had a place in the Colonial Zone
It closed, but we took a lot away from it: that is where we learned what works and what does not. That is the base we still franchise from today.
2024
We opened the first franchise in-house
Arroyo Hondo is a franchise, and it is run by Giancarlo, a partner in the business, and his wife, Mariely. It holds the same rating as ours. It was our way of testing the format before offering it to someone outside.